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Brain Street

Hi! My name is Shamay – I'm a healthcare product manager, science writer, and ex-neuroscience researcher.

With Brain Street, the goal is to break down concepts from cognitive neuroscience to be more accessible and applicable to everyday life.

Think of this as the opposite of pop psychology – I try to be accurate and interpret the science with healthy skepticism. Here's the pitch: I'll handle the hours of research and you get the takeaways without the work.

So far, I’ve touched on music, learning, memory, metaphors, attention, creativity, metacognition, time, and brain-computer interfaces.

I also write the Friday Brainstorm newsletter. It’s two emails a month with everything interesting I’ve read or found related to neuroscience.

Featured Posts

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Bioelectricity: the collective intelligence of cells

All cells, not just neurons, are capable of basic decision-making and memory.

Bioelectricity: the collective intelligence of cells
Members Public

On ultradian rhythms and aligning your day to them

What are ultradian rhythms, designing your day around them, and how music can help you align with your biological rhythms

On ultradian rhythms and aligning your day to them
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Music for Productivity: The Basics

Why does music help you concentrate? What makes good background music? How can music be distracting?

Music for Productivity: The Basics

Recent Posts

Members Public

Bioelectricity: the collective intelligence of cells

All cells, not just neurons, are capable of basic decision-making and memory.

Bioelectricity: the collective intelligence of cells
Members Public

Can e-ink be a viable alternative to LCD screens?

Our future selves might be shocked to think back to when we used backlit displays for all of the various digital tasks in our lives.

Can e-ink be a viable alternative to LCD screens?
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How to fix your indoor lighting

Upgrading your lighting is one of the most impactful purchases you can make to improve quality of life during the winter.

How to fix your indoor lighting
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Mood Meter: identify and regulate your emotions

A map of emotion words to help people discover and label emotions with more specificity.

Mood Meter: identify and regulate your emotions
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How Emotions Are Made

A radical new theory on what emotions are, where they come from, and how they shape our lives.

How Emotions Are Made