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Brain Street

Hi! My name is Shamay – I'm a product manager, science communicator, and ex-neuroscience researcher.

With Brain Street, the goal is to break down concepts from cognitive neuroscience to be more accessible and applicable to everyday life.

Think of this as the opposite of pop psychology – I try to be accurate and interpret the science with healthy skepticism. Here's the pitch: I'll handle the hours of research and you get the takeaways without the work.

So far, I’ve touched on music, learning, memory, metaphors, attention, creativity, metacognition, time, and brain-computer interfaces.

I also write the Friday Brainstorm newsletter. It’s two emails a month with everything interesting I’ve read or found related to neuroscience.

Featured Posts

BCI 2022: Peloton for the Mind

We need to start thinking of focus as the mental equivalent of cardio. We need a Peloton for the mind.

BCI 2022: Peloton for the Mind

Biological WiFi: Emerging Science of Energy-Based Therapies

An emerging field provides a novel framework for studying energy-based therapies.

Biological WiFi: Emerging Science of Energy-Based Therapies

Music for Productivity: The Basics

Why does music help you concentrate? What makes good background music? How can music be distracting?

Music for Productivity: The Basics

Recent Posts

Mood Meter: identify and regulate your emotions

A map of emotion words to help people discover and label emotions with more specificity.

Mood Meter: identify and regulate your emotions

How Emotions Are Made

A radical new theory on what emotions are, where they come from, and how they shape our lives.

How Emotions Are Made

Rethinking notifications on future AR devices

What design affordances do we want around AR devices so that they don't inherit the shortcomings of today's notifications?

Rethinking notifications on future AR devices

On the psychology of personality types

Why the Myers-Briggs personality test has such widespread appeal, how it compares to astrology signs, and why we might never settle on a unified theory of personality

On the psychology of personality types

Deep rest is the new deep work

What are ultradian rhythms, designing your day around them, and how music can help you align with your biological rhythms

Deep rest is the new deep work